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From Latin generalis, general is something common to many objects of a different nature or to all the individuals that are part of a whole . The adjective allows naming that common, usual or frequent . For example: “Orange fur is a general characteristic of this breed”, “The Italian people are very busy in general”, "Violence is a general feature of all its productions".

The general, therefore, differs from the specific and the infrequent. To say that a dog has four legs and barks is to talk about characteristics general, common to the whole species. Instead, pointing out that a dog has two black legs and two white legs next to a heart-shaped spot on the spine is a concrete reference to a particular dog.

Some things can be general in a historical moment and cease to be so with the passage of weather (such as wearing a hat, much more frequent in the past than today).

General, on the other hand, is a graduation or military rank . The general is an officer who is at the top of the military hierarchy, above the commanders, colonels, lieutenants, captains and other ranks.

The general is the one who commands the largest units, such as brigades, divisions or armies, although the specificity of their functions and faculties depends on the structures military of each country: "General Alcorta launched a proclamation in defense of national sovereignty", "The generals do not usually die in combat, but simply watch their comrades die from the comfort of the barracks".

As an adjective, the general term is attached to certain jobs to slightly affect its meaning. For example, it is known as managing Director to the person in charge of managing and administering the resources of a company, institution or organization, and is considered to have the highest authority. In turn, you have the possibility of coordinating other directors, appointing each one a particular sector within your company, such as marketing, operations or credit directors.

On the other hand, there is the General Manager, title describing the occupation of an executive of business, with variations according to the item in which he performs his duties. Among the functions that general managers usually perform are the following:

* designate all manager positions;
* periodically evaluate the performance of each of the departments, to ensure that they meet their objectives;
* they are in charge of planning and developing of short-term and long-term objectives, as well as annual goals, and deliver their reports to corporate managers for later approval;
* They work in coordination with the administration offices to be sure that their tasks are carried out satisfactorily.

In general, a general manager is responsible for the general administration of the income and expenses of a company. In other words, it is the person who has the responsibility to control all the market operations and sales of a company, in the same way as those that are carried out daily. In addition, it is common for a general manager to lead and coordinate the tasks of development and implementation of plans to achieve the various goals.

It is worth mentioning that in some companies, the position of general manager receives different names; most commonly it is called President, but there are also less frequent alternatives, such as being a manager financial, operational or of marketing. In certain companies, managers country, of product or of segment, vice presidents and executive directors meet functions typical of a general manager.

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