Content is something that is contained within a thing . The term is often used to name the product which is in a container or container. For example: “The bottle is very large and colorful, but the content is scarce”, "The characteristics of the content may differ from those expressed in its description", “I have to take my own container and in the company they give me the necessary contents”.
The content is also the information that presents a work or publication. In this case, the contents are composed of different data and topics: “This movie has a violent and sexist content”, “I don't want my son to read adult content books”, "The critic praised the beauty of the images, but said the content is poor and predictable".
We live in an era in which, more than ever, the media reign massive, so the content of your messages has a great weight in our development. Television and radio have enjoyed wide acceptance for decades, but nowadays their influence is enhanced by mobile devices and social networks, which serve to ensure that the ideas they are trying to sell sneak into every corner of the city.
Another use of the content concept appears in the duality form / content . In different branches of art or of the expression, it is understood as a way of presenting or spreading a message, while the content is the message itself. In other words, the form is the structure and the content is the unity of meaning.
The form is usually associated with aesthetic or sensory appeal, such as a pleasant combination of colors in the photograph of a film or a film. rhetoric Polished in a book. The content, however, is what is said, and not how it is said.
The same message can be presented in different ways, in different ways. This represents a danger to consumers, especially when trying to force the dissemination of violent content in children. Every day we find expressions of specism, racism, machismo, homophobia, among other faces that intolerance charges, but the intention is not always obvious.
Some of the most graphic cases of repulsive content covered in an aesthetically acceptable way can be seen in the advertisements, especially on television. Take, for example, commercials for household cleaning products: almost without exception, they are aimed at women, housewives, making it clear that their role in the world revolves around the maintenance of the house while her husband He goes out to get the money.
Surely, a well-dressed woman, with a nice body and in a bright and spacious house, receiving her executive and attractive husband does not generate the same impact as the version Realist of the painting, in which one breathes frustration and is adorned with insults and humiliations. The same goes for advertising of food from animals, such as milk or meat, when they try to make viewers believe that cows and pigs lead happy lives.
Content is also an adjective that allows naming someone who drives in moderation or who is protected or controlled : "The captain of the selected was contained by rival defenders".
Containment, at the level emotionalIt occurs when a person feels that he can trust another to share his problems, that he finds an unfathomable refuge for his fears. Normally there is talk of "a shoulder in which to cry" to refer to that being that makes us feel content, that receives us when we need it most.