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Gaseous is that which is in a state of gas or, said of a liquid , what emits gases . A gaseous substance , therefore, it will have these characteristics: "Be careful with that gas mixture: it is very toxic", "The gaseous substance began to seep under the door".

As a noun, soda refers to a effervescent drink that doesn't have alcohol and that is usually consumed cold to make it more refreshing. He carbon dioxide It is responsible for providing effervescence to soda, which can also be known as soda or soda : "I'm thirsty, I'm going to buy a soda and I'll be back", “My favorite is cola with lemon”, “Juanita wants to drink a soda”.

The invention of carbonated drinks (that is, with carbon dioxide) is attributed to John Matthews who in 1832 , presented a machine that allowed mixing water with gas and flavorings. Sodas not only became popular for their flavor , but also offered in pharmacies as a remedy to treat various disorders.

The oldest brand of soda that is still marketed is "Dr. Pepper ” , created in 1885 in Texas . A year later, John S. Pemberton invented the "Coca Cola" When combining various herbs. The soda "Pepsi" , meanwhile, was registered in 1903 by Caleb Bradham .

Sodas became more popular when the packaging problem was solved. In its first era, the mixture of Water With carbon dioxide it should be done at the time of consumption. It was only over the years that the beverage was bottled tightly to conserve gas.

It is impossible to ignore the importance of soda at the symbolic level within society, especially until the late 1990s. For example, various artists from various disciplines have lent their image to advertising these drinks and continue to do so today. These are millionaire contracts that help reinforce the presence of a soda in the market, although this type of collaboration occurs in other areas, ranging from the car industry to the computer industry.

Without a doubt, the collaboration Michael Jackson with Pepsi in the mid-80s enjoys an unbeatable popularity in this area, both for the fame that the American singer-songwriter and dancer achieved worldwide as well as for the terrible accident that took place during the filming of a commercial, which Years after Michael's death, he was labeled a fatal milestone in his life.

While filming a commercial of the famous soda in the Auditorium Los Angeles' Shrine, a pyrotechnic explosion occurred too soon, earlier than planned, and the sparks reached Michael's hair, unleashing a fire that caused second and third degree burns. After bliss experience traumatic, came the pain relievers for the scalp and an addiction to sleeping pills that would never end.

But Pepsi's collaborations with artists celebrities have had more happy than sad endings, and Ray Charles, Chayanne, Britney Spears, Beyoncé Knowles, Mariah Carey, Mary J. Blige and Jeff Gordon are among the stars that have represented the soda brand.

When talking about soda, it is impossible to ignore the legendary rivalry between Coca-Cola and Pepsi, which reached its peak with the famous "Pepsi challenge", in 1975, which consisted of making both soft drinks to passersby without that they knew what each one was, to finally ask them which one they liked best. Although Coca-Cola was created several years before and Pepsi had to face two bankruptcies in a very short time in the mid-twentieth century, both have managed to stay in force through clearly defined strategies, which contrast the family environment with fashion trends, respectively.

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