Pin
Send
Share
Send


The concept of Fordism alludes to system which is based on the chain or serial production . Its denomination derives from Henry Ford , the founder of the vehicle manufacturer Ford Motor Company .

It is important to note that Henry Ford made the Assembly line that he had invented Ransom Eli Olds , one of the most relevant figures in the world of North American motoring. Assembly line means the manufacturing process in which each of the parts is added as the product progresses along the station job , until the final assembly is achieved.

With respect to the term Fordism, he coined theoretical Antonio Gramsci , who used it in the title of his essay Americanism and Fordism, included in their Notebooks from jail. Gramsci also stood out in several fields, such as philosophy, politics and journalism, and his written works are about sociology, linguistics, anthropology and politics. In addition, he is considered one of the promoters of the Italian Communist Party and went to prison during Benito Mussolini's regime.

Appealing to the assembly line that enables chain production, Ford He managed to start manufacturing a lot of cars at low cost. East method it required having many specialized workers using machines and developing repetitive tasks.

Fordism was betting on consumption expansion and, therefore, of market . Expanding production and offering many products at a reduced cost allowed more people to access goods that, until then, were forbidden.

How did Fordism include the less favored classes in the dynamics of supply and demand? Well, it is all due to the manufacture of products in a much larger volume, thanks in part to the technology used to assemble them and to the cost reduction that came naturally from the one that also shortened the manufacturing periods; these factors led to the emergence of a surplus that could no longer be consumed by the elite , and then it became necessary to sell it to another part of society.

With the implementation of Fordism on a global scale, there were important social and economic changes. This production system contributed to emergence of the middle class and specialized workers , for example. In turn, it made the control of productive time cease to be in the hands of the workers and became dependent on the chain .

As antecedent of Fordism can be mentioned Taylorism , a way of organizing work based on the division of tasks. Taylorism, like Fordism, sought to increase productivity and take control of production time from the worker.

One of the main differences between Fordism and Taylorism is that the former managed to innovate production processes through market expansion, a strategy that did not generate such a big impact on the worker as the second. Thanks to promoting specialization, Fordism transformed the industry scheme and significantly reduced costs, giving a new perspective to the markets of the twentieth century. The workers began to enjoy better job opportunities while the consumption of certain products was opened to many more people, and in this way it was possible to conquer new challenges at the industrial level.

According to many economists, the capitalism the era of Fordism and entered the postfordism , focused on services and information technologies. Generic goods are no longer produced, but companies find greater profitability in the production of several different lines that target specific sets of consumers.

Pin
Send
Share
Send